Focus group for final video

In order to gain some audience feedback on our final product, my group conducted a focus group with our peers. This was not so straight forward as we had to conduct this within a free period and we could not connect to the projector from the laptop in the octagon. I connected the aux cable to the computer however, so that the group had to watch the footage on a laptop but could still hear from the surrounding speakers.

The group sat down and we got the video up for them to watch. Once the video had finished, Beth, Eboni and I surveyed the group on a questionnaire that Eboni had created prior to the session. The response to the feedback was very good however, it was also very useful in terms of what we could do if we were to create the video again. The audience were very pleased with the way that we matched up the audio to the lip syncing of Tavonga during editing. We were very pleased with this comment as it was the most challenging and frustrating part of the editing process so it was good to know that it looked effective after so much work on it. The audience concluded that the video would look good with most other RnB songs and that the transitions were very effective. Our range of camera shots was also picked up and we had worked very hard to make sure that this range was included to help the audience understand the narrative of the video. Most said that the setting was very realistic and one member noticed that we had dropped the rose in the same place as the glass to show that contrasting events within the narrative and relationship had taken place in the same area. In terms of constructive criticism, the audience said that they would have preferred if the flashback was a little clearer by dressing Tavonga differently whilst some areas of the narrative could have done with some clearer scenes regarding the reason that the couple had split up.

On the whole however, we were very happy with the feedback and it was very helpful for us to use and deal with in the process.