Digipak cover font ideas

For my digipak, I have to make some font choices for particularly the front cover as the text will include the name of the artist as well as the name of the album. I want to have the name of the artist in block capitals in either black or white depending on the background. My progress has been made however, thinking about the text for the name of the album. I made the choice that I want to have the font looking as if it has been signed like an autograph as I believe that this can convey an idea of fame as people ask famous celebrities for autographs. To add to this idea, I would prefer if the text was gold so that I could add a sense of class to the artist as this is the representation that I have been trying to achieve since the first idea for the video. This is is the style of the font that is closest to my ideal text however, I may find some that are more appealing when I actually make the digipak on the macs. 

For reference, I found the idea for this font from the website dafont.com. If I decide that this is not actually the font that I like then I can easily change and choose from many more on this website and other websites.

Digipak draft 1

I have recently done my first draft for the Digipak that I will create. I have set out each side of the CD case and explained my choices for each one. Once I have taken all of the pictures, I can begin creating this on the Apple Macs with the help of photoshop and other useful apps. 

Exploration of image

As mentioned previously, I want to represent Tavonga as a very cool, powerful artist in all 3 pieces of text that I am creating. In the video, he is consistently dressed in smart casual clothing which symbolises class as well as quality in costume and so this needs to be shown in the Digipak and magazine advert too for consistency.

For the Digipak but particularly the magazine advert, it is important to think about the way that Tavonga is presented as I will be using him as the key image in both pieces. During my research of magazine covers, I came across a certain image of Tinie Tempah
which I would be keen to attempt to replicate with Tavonga for
either my Digipak or Magazine cover. I have a pair of sunglasses that Tavonga can use so that it is clear he is embracing modern fashion accessories whilst he has the same or similar clothing to those that he used in the music video. I also like the way that he looks away from the camera as Drake did in my previous post as it makes the artist seem in control and powerful as if the camera has been taken whilst he is doing what he does best; singing and performing. I do not want to show too much of Tavonga as I need room to include text of his name, the album that it is promoting as well as extra information such as dates and promotional information and so nothing more than a mid shot will be used. I may still choose to establish the setting around him as the lighting is very useful as it will create a spotlight effect.

Tinie Tempah is predominantly a Rapper in the music industry but   one of his sub genres is RnB and he has featured in these videos       before. It will therefore be legitimate to use him as inspiration for     my ancillary tasks. I have seen a similar pose from a pure RnB         artist Chris Brown anyway on his album cover for 'Fortune'. He too wears glasses and is facing away from the camera whilst looking     very smart and powerful at the same time. This conveys the idea       that he is successful within the industry and is happy to showcase     his talent and belief in himself that people will enjoy the music.

RnB Magazine advert research- Example 2

This is my second example of a magazine advert research which I am analysing for inspiration to create my own. I have looked at a second male RnB artist to see if he features any different ideas on the magazine cover. This is Drake

I personally prefer this magazine advert as it is not for the cover and so it is more useful for the advert that I will be creating. I firstly notice the key of image of Drake himself which I will be sure to include on my magazine advert with Tavonga. The audience are instantly attracted to this and notice it early which is vital to sell the advert and it's features. He is standing very confidently but not looking at the camera which portrays his class as if he is posing by looking elsewhere. This is a feature that I would also like to take into my own magazine advert to give Tavonga power and respect that he is so talented, he doesn't need to stare directly into the camera. Drake is wearing smart casual clothing however, I do not recognise the clothes from a video and so I would prefer to challenge this convention and dress Tavonga in similar clothes to what we show in the video so that he will be more recognisable in this type of video. The text is in block capitals and is clear in contrast to the background so which signifies his power and fame. His head however, covers some of this text which suggests that his image ins more important than his name which is a major key to his success. The name of his record label is also evident in the small print at the bottom however, the difference between this advert and mine is that mine will advertise the CD as opposed to a tour as Drake has done here. This advert has however, given me lots of inspiration to create my own magazine advert.

RnB Magazine advert research- Example 1

For my second ancillary task, I will be creating a magazine advert that features my artist Tavonga on the cover. I have recently researched some magazine adverts for current RnB artists to see what ideas are commonly featured on their magazines. I have firstly looked at Chris Brown, 

Here, Chris Brown features on the front of prestige magazine however, this is different to my advert as I won't need to name the magazine as the advert will be inside. I have noticed however, that Chris Brown maintains his smart and classy rapper as a music producer and artist. Besides the magazine title, his name is the second largest piece of text and it is printed in block capitals to express his importance and this is something that I would like to incorporate into my magazine advert. He is the key image on the page which I will also aim to achieve whilst his clothing is not something that he would wear in a video. I would like to challenge this convention however, so that Tavonga looks similar to dresses in my music video so that an audience will easily be able to recognise him through his appearance and clothing when reading the magazine. Chris Brown here wears accessories such as gloves and a flat cap. Tavonga is a younger artist and so I would like to focus on earlier ideas of fashion that relate to the RnB industry such as sunglasses and mayble a gold chain or a cap.

Ancillary task- Digipak research

Filming session 2

This sessions was planned to be filmed at a friends house however, we had to change this plan to due the lack of availability. Tavonga has been very busy with his music studies and we thought it would be unfair to make him wait until the house was available before we began filming with him. Instead, we changed the plan and filmed the scenes in my kitchen. Together, we filmed various scenes and I mainly took lead as director as it was my kitchen and so I knew the best areas to film and camera shots to get as this is my role within the group.

As Eboni, was acting in the video, myself and Beth tended to take charge of filming as seen here, We worked chronologically with the filming whilst achieving lots of different sorts of shots. Some shots were handheld as seen in this shot so that we could achieve, zooms however, without the control of the tripod, we filmed this several times to make sure that the footage looked steady. 

We were rushed slightly during the filming as people including Tavonga, need to be home and so we didn't ensure that every shot was perfect, we just filmed each scene various times to make sure that eventually we would get the correct one. After checking over the footage, all scenes look very professional and pleasing to our needs for the video. 

I then took over filming to capture some of the more obscure shots which we have used to challenge conventions of the typical camera shots used in RnB videos. I set up my camera and stood it up on the floor to achieve a ground shot. I used my phone for this scene so that I could take a slow motion video of a glass smashing on the floor whilst the phone stood up on its side to get the correct angle for filming. This camera was the second perspective of the scene as I had previously filmed the scene where it seems that Eboni is throwing a glass across the kitchen. She only threw the glass however, in the second scene which we captured however, we have made it look as if she throws it both time so that the video is in context and looks very real. Below I am performing the ground shot (right) and (left) is the outcome of what I was filming.

This session was very successful as we filmed more scenes which included both Tavonga and Eboni in argument in the main of our video. Our most original shot when we put the iPad in a cupboard so that we could see Eboni, reaching to get glasses out of the cupboard as she returns from work. This added variety to our shot types whilst we made use of the technology that we had in the use of slow motion video which will look very effective in the final piece. We will now only need 1/2 more filming sessions to capture all of the footage.