Music Video Analysis- Our song

Now that we know which song we are going to use for our music video, it is important to understand the actual video so that we are aware of how to adapt ours in relation to it. The song is very narrative based so I need to understand the message and why each shot is included so I can think about this for our song.

Ne-Yo- So Sick


The music has begun at this point but there is no music as it is an introduction. Text has been used to introduce the artist and I think that we will recreate this idea in our video. The shots are constantly faded here and we will also use this as it will show interruptions between a long shot to symbolise how the relationship has stalled and been interrupted. The narrative starts early.

Here we have a key example of Goodwin's theory where the lyrics of the song match with the on screen visuals. Ne-yo sings 'we can't come to the phone' as we see an image of the phone on the video and so we understand the message of his feelings as an audience. This fades in to show that he is flashing back through all the memories before the break up.

The fading transitions then flash back to the fighting then had when the relationship was finishing. He sings ''It's been months'' and it is clear that he still misses his ex. A long shot and two shot shows the argument that they are having to show that their were cracks in the relationship and that they had to end it. Clearly though, Ne-Yo still
can't get over what he has lost.

We see Ne-Yo sat on his own here through the use of a mid shot. The fire is on in the background and we understand that he is cold and lonely since his romance ended. As an audience we sympathise with him and get his feelings. This is then followed by positive memories in a flashback which we are going to recreate in our video which means we can conform to conventions.