Purpose of music video

From the recommended choices of brief, Beth, Eboni and I have decided go with the music approach. We are all affiliated with old as well as modern music whilst we thought that picking a film based task may be too similar to the piece that we produced last year in A2 media.

Our ancillary tasks involve the production of a digipak as well as magazine advert for a particular artist(s) however, the main task is to produce a music video which is worth the most marks.

Music videos designed for both the audience and the band/artist themselves. They are made alongside audio pieces however, some artists do not always release the music video straight away with the song or even at all. The majority will make a video though to convey a message to the audience in relation to the audio that is played over it. A video will promote the artists and bands but in particular the track itself whilst the content will generally integrate song and imagery which is produced for promotional or artistic purposes. The common idea is to sell the song and to encourage the audience to remember. An example of a music video like this is Beyonce- Single Ladies.