All of our group members have known Tavonga since year 7 and so we understand the key areas of his background and main passions in life. We can use some of this in our video as a method of branding and understanding of artist. He is originally from Zimbabwe and lives in a strong Christian household.
Tavonga studied music at GCSE and has gone on to study this specifically at college and so he is very experienced in this field and passionate within it. From recent social media pictures, I have noticed that Tavonga likes to dress with modern fashion and he loves to ensure that his look is always smart. We have likened this to artists in the RnB industry such as: Ne-Yo, Kanye West and Chris Brown. This will be the focus of the branding for us and we will look closely into costume for the way that we represent him.
From knowing Tavonga, we know that he has a very bubbly and energetic personality which shines through, particularly when he makes his music. He also performs often which is helpful for us and so will make the most of this talent. We will be sure to create a positive representation of him within our video and an audience will see that as we will feature shots where he is lonely and sad but then will be aware of his passion and energy as he sings the song. The audience will feel sorry for him through the use of establishing and POV shots.
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