Genre Decision

In today's lesson, Beth, Eboni and myself came to a decision on the genre of music video and ancillary tasks that we will produce. We asked to go to a separate room to make this decision so that we could begin research on the genre in terms of audience profile and what we would need to include. Together, we discussed which genre from: Pop, Indie rock and RnB would be the most effective and realistic to create with the resources and connections that we have and came to the decision that RnB would be our final choice of genre.

We have chosen this genre because we are still in touch with a friend who studies music and would be willing to assist us with the production of the video. His favourite genre is RnB and we are aware of the qualities that he has to feature in our video whilst bringing knowledge to our production set up. There are now a range of research possibilities that we can look at to help plan ideas for the video that we will create. Pop was not chosen because we agreed that not many people would be willing to feature in this genre and we had the idea that it would be a little 'cringey' had we got the opportunity to create it. Indie rock was a good genre to research however, many of these videos are performance based and we would not have the people or equipment to put this together. With RnB however, the types of music video in this genre are varied and that can play to our strengths as we have a performer to provide the performance element if we need it.