Focus Group Ideas

To gain more of an idea about who our audience will be as well as their demands, as a group, we will conduct various focus groups for a range of ages to see what they think. The focus will consist of the follow 4 age groups:

6 Students from Year 10 (Age 14-15)
6 Students from Year 11 (Age 15-16)
6 Students from Year 12 (Age 16-17)
6 Students from Year 13 (Age 17-18)
6 family members (Age 25+)

Originally, our focus group was very generic as we were unsure of our target audience and so we were planning on doing the groups using: year 8 pupils, year 10 pupils and a sixth form group. Now that we have chosen RnB however, we concluded that RnB would not be appropriate to talk to year 8 pupils about and so we required an older audience who would be more likely to listen to this genre of music.

As the year 10's and some of the year 11's are still under the age of 16, we decided that we should not partake with them in the session before we had a letter of consent from their parents to take part. After discussing together, how to structure this short letter, Eboni wrote out the consent form to send away to the parents of the 6 year 10's and 6 year 12's pupils that we will be interacting with. In the meantime, we will conduct the focus groups with the sixth formers and the older audiences that we have to gather their ideas and preferences together, before we can continue with the younger audiences.