Ancillary magazine advert draft 2

This is my second draft of the magazine advert that I will be creating for my ancillary task. I have chose to have Tavonga with more of a long shot to display his fashion to make him much more noticeable as he is pictured in the music video. I hope that an audience can make this link to make Tavonga a brand as well as an artist.

Editing session 6

This was our final editing session however, we had no timing constraints as we were staying after school and so Mrs Simpson was willing to let us stay until we had finished.

The last piece of editing that was required of us was to upload the footage of Tavonga's performance as well as various transitions that would piece the footage together in a professional way. We began by uploading who whole video of Tavonga's performance from Beth's phone and it was very helpful as we had the whole song to choose from. I started to insert the pieces of footage where the audio was during the chorus so that we could switch to performance every time this came. By doing this, the audience will be able to see how much the song and particularly the lyrics of the song mean so much to Tavonga during a tough time in the relationship. I applied this from Goodwin's theory of music videos which states that when the lyrics match up with the visuals on screen, the audience can unpick and understand the text much easier. The lyrics ''So Sick of love songs'' speak Tavonga's feelings about the relationship she is in and to help him portray this we used artificial head lighting from a car to spotlight him as he sings,

All of the other elements of the video were uploaded and in narrative order however, our last task was much more difficult and this was the syncing of the lyrics of the song to Tavonga's performance as he sings in too. In order to do this, Beth turned down the non diegetic audio of the song and turned up the volume of the diegetic sound so that we could all tell which part of the song Tavonga was up to. This was very challenging as we then had to turn up the diegetic audio and much this up with Tavonga's lips. Adjusting the volume each time helped us realised whether we need to extend certain clips or cut them in order for the voice to match up with the audio from Ne-Yo's song. This took fine concentration and was a very stressful task as we lengthened one clip, another area of the video wouldn't match up. After a while however, the performance was all in the correct places to be sung and performed by Tavonga on the chorus whilst his lip movement matched up with the audio and once it did, the video looked very professional and now, much more meaningful to the audience. His is dressed smartly throughout this to express that he hasn't lost his way since the relationship got tough and he is still maintaining his representation of a cool, calm, romantic character.

The final task of editing was to include transitions as otherwise the whole video would feature various jump cuts and would be very difficult for the audience to follow and workout. The 'cross dissolve' transition was very useful as this pieced together the clips to show how the action was changing from the perspective of Tavonga to Eboni after the argument scene. It helps to fade in and show how Tavonga is reacting which is very sadly whilst the fade out would focus on Eboni and begin to convey the way that she is trying not to be bothered about it and getting on with her life as she starts to text other people. I then filled in the backwards fade feature in an attempt to create a flashback effect for the audience to see the romance and joyful times that Tavonga and Eboni had before the argument. It portrays the feeling that Tavonga would not be hearing all of these love songs if the fall out never happened and they carried on with the way things were. I dragged this transition in before each scene of a flashback and these scenes
 were: the park bench, the park swings, the holding hands scene and the rose.

This saw the last of our editing complete and the video now looks very professional with a range of effects, transitions and enjoyable content. We watched the video through and together are very happy, we now just need to upload the video onto YouTube from the Macs so it can be evident on our blogs and so that we can be ready for Wednesday's lesson where we show it to the class.

Ancillary task digipak draft 2

This is my second draft on my proposed Digipak product. I have captioned the changes from my first draft and will use this draft more intently to create my final piece.

Editing session 5

This too was a short editing session however, we have now collected all of the footage that we need for the video with the help of Tavonga to film. In this session, we ensure that none of the footage would have exporting problems and all shots were filmed landscape as opposed to portrait which was the mistake that we made previously. The majority of the session was taken up by adjusting the length of many of the clips. I have filmed the whole performance of Tavonga in the car park and so we do not need to extend or drag out the narrative clips as we can fill in space with Tavonga performing the song so we are in a very good position. We frequently used the 'blade and crop' feature on Final Cut Pro X to cut the clips up to make sure that they matched up in time with the other shots that we had and to cut out any diegetic speech or noises that were made after we had the footage that we wanted. We were also cropping the scenes that we had re filmed at my house as they were now landscape and fitted in to the video. Most of this was the argument scene which shows the audience the first scenes of argument and trouble in the relationship. This is where the audience become involved and interested in the story of the video.

Editing session 4

Almost all of our footage had my collected by this point apart from one last filming session. We came back during a lunchtime to use the Macs and edit more of the clips that we had uploaded in the past few days. Again, we continued to order all of the footage in order to suit the narrative and as a group we discussed where it would be best to insert the performance footage from Tavonga which we had not collected yet. We decided upon this as were we unable to film the flashback scenes in the Christmas markets as they had closed and so we are replacing these scenes with flashbacks in different locations alongside a narrative performance.

The footage that we added in in this session was a time lapse at the beginning. The sun is out and the sky is blue in this wide shot to portray the positivity of the relation between the couple who the audience will soon be introduced to in the video. It shows how time is passing by and pathetic fallacy conveys the happiness that they share. This was only a short editing session and so with the time we had, the ordering of footage and time lapse was all we got round to but we are happy that we will meet Friday's deadline.

Filming session 4

In this session of filming, the group and I travelled to 2 different locations through the help of a peer to finish collecting the footage for our video. We firstly visited John Leigh Park to film the scenes where Tavonga and Eboni were in a flashback of the happy memories that they had as a couple. There was an obstacle at this point as the natural lighting that we had planned to use from the sun had gone down and so we improvised with artificial lighting from the flash lights on our phones. As Eboni was playing a part for the footage at this point, myself and Beth took the dominant roles of filming. I firstly filmed Tavonga and Eboni on the swings together in the park from a low angle for an audience to look up to and admire the love that they previously had for one another. The audience are then following a narrative rather than acting passive as they watch the video. At this point, Beth shone the flash light on the pair to create a spotlighting effect to cancel out the darkness.


At the same location, we filmed a similar piece where Tavonga and Eboni were hugging on a bench in the evening. Beth took over from me to film here and I used the flash light to provide clarity when the camera focused on the couple. Again, the low angle shot was used to create a sense of romance which I used from the feedback of our focus group. The audience said they preferred they prefer old romantic RnB videos as opposed to new ones about wealth and success and so we created a very romantic feeling with the activity of the couple and the rose which was used as a motif and symbol of love. In the same area of the park, I then assissted in filming another romantic scene where Tavonga and Eboni hold hands and walk to and away from the camera. We used the scene where they are walking away to show how the connection they have is beginning to fade as this is the story of the video.

Our second location of the night was a car park in Hale where we knew we could have a professional background for Tavonga to dance in front of. The brick wall background was perfect as we had a car to shine the headlines on as a form of spotlighting to assist the audiences aesthetic needs. The backdrop helped Tavonga to stand out and we filmed a wide shot so that we could include his range of dance moves and the whole performance. We played the song off a phone and Tavonga sung along whilst performing so that we could edit the clips between the narrative to vary the type of video with performance parts to. We will then match up his voice with the audio when editing by turning down the diegetic music and
overlapping it with the non diegetic audio of the song which is
 already uploaded onto the Macs.

Digipak Template

Before I create my Digipak, I need a template for each base and picture to be printed on and so I researched the conventions and found this template which is perfect for the CD case that I am going to create. From my drafts, I am aware of which images I want in each position however, I have not yet thought through how I want the spine to look. I must ensure to position the top images upside down so that when the template would be folded, the images will all look the correct way up. This is the 6 panel Digipak template that I will use for my ancillary task.