To make our production much simpler, the group have assigned separate roles for us to take up. This will split the work and planning equally so that we can work on our areas to contribute and provide to the group for pre production.
Me: Camera shots and props
Eboni: Editing and costume
Beth: Location and lighting
As I have been the assigned the role of props, I will research what props are commonly used in RnB videos then decide if we want to challenge of conform to these conventions. I will also ask our performer Tavonga what props he will need to help us produce an effective music video. It will be my job to then order these so that they can be used in the piece.
In terms of camera shots, I will again look at existing texts of RnB videos to see what types of shots are used and how we will conform and challenge these conventions. During filming I will monitor the shots that we have an see if they look effective through the camera and judge how good they will look when editing on the screen of the Apple Mac.
These roles will share out the work to make our jobs more easier and more organised so that we know what we can work on. Once we bring these roles together we will be very prepared and have lots of research and planning to put towards our piece.
Tuesday, 3 November 2015
Monday, 26 October 2015
Feedback from focus group
So far we have only carried out a focus group with one group which is our own media class of year 13's. The session was very helpful however, as we asked a range of questions which aided our initial ideas of how we were going create a music video for the genre of RnB. I had created a consent form so that the class were happy to take part and Eboni created a power point of visual aids which included pictures of RnB artists and extracts of music videos from these artists. Together we asked the questions and gained lots of useful feedback.
To begin the session, we informed the group about the background of RnB with some information about general conventions and how it had changed over time. We asked what the audience already knew about RnB and who their favourite artists were in general to see if anyone's favourite artist was in fact, an RnB artist. This was not the case however, once we discussed certain artists from this genre, it appeared that they were still very popular with our group.
Within the extracts that we showed, there were some older RnB videos mixed with some newer ones and so we could show this comparison to our audience. When asked which type of RnB was better, the audience response was generally that an older type video was preferred as they gave more of a sense of reality.They didn't like the newer videos as they focussed more of wealth and success which came across arrogant as well as the desirable, sexual representation of women which was not approved by many.
A question that I proposed was 'do you think that you will prefer a video more if the artist performing is the same gender as you?' There were mixed responses to this question as in the RnB genre, most songs are made and performed by men which tend to target the female audience however, there may be less focus on the artist in the video and therefore people of the same gender as the artist may just enjoy the music itself. We therefore could understand who our audience would be with the resources and performers that are available to us.
Another question that was put forward questioned whether narrative videos were more popular or performance based videos. We showed them extracts of Drake's 'Started from the bottom' which is very much followed with narrative and compared it with Usher's 'Yeah' which is predominantly a performance by Usher himself. The audience were again mixed. Some people enjoyed the story telling element of the music video as it was something to follow however, the more popular choice was the performance based video of Usher as it focusses more on the song itself rather than a story which allows the artist to dance to his own music and let the music do the work.
To begin the session, we informed the group about the background of RnB with some information about general conventions and how it had changed over time. We asked what the audience already knew about RnB and who their favourite artists were in general to see if anyone's favourite artist was in fact, an RnB artist. This was not the case however, once we discussed certain artists from this genre, it appeared that they were still very popular with our group.
Within the extracts that we showed, there were some older RnB videos mixed with some newer ones and so we could show this comparison to our audience. When asked which type of RnB was better, the audience response was generally that an older type video was preferred as they gave more of a sense of reality.They didn't like the newer videos as they focussed more of wealth and success which came across arrogant as well as the desirable, sexual representation of women which was not approved by many.
A question that I proposed was 'do you think that you will prefer a video more if the artist performing is the same gender as you?' There were mixed responses to this question as in the RnB genre, most songs are made and performed by men which tend to target the female audience however, there may be less focus on the artist in the video and therefore people of the same gender as the artist may just enjoy the music itself. We therefore could understand who our audience would be with the resources and performers that are available to us.
Another question that was put forward questioned whether narrative videos were more popular or performance based videos. We showed them extracts of Drake's 'Started from the bottom' which is very much followed with narrative and compared it with Usher's 'Yeah' which is predominantly a performance by Usher himself. The audience were again mixed. Some people enjoyed the story telling element of the music video as it was something to follow however, the more popular choice was the performance based video of Usher as it focusses more on the song itself rather than a story which allows the artist to dance to his own music and let the music do the work.
Sunday, 25 October 2015
Saturday, 24 October 2015
Uploading focus group (Issues+Finished)
After many weeks of trying to post our focus group to YouTube so that it can be shown on my blog, we have finally managed to start the upload. Previously, the file size had been do big or we had saved it in the wrong areas but now we have it correct and we are in the process of getting it onto our blogs alongside the actual feedback that we gained from the session. In order to get the video onto YouTube, we had to create a new YouTube channel so that it would upload separately but even when we did this, the video upload expired and we had to do it again. Luckily though, it has worked now and the feedback is now alongside the YouTube video of the focus group so that my posts of chronological and make sense when read. After we left the video to upload, I checked the YouTube channel on a desktop computer to find that the video was there. It was therefore a relief that after so many problems, the video is now up for an audience to see on my blog.
Friday, 23 October 2015
Focus group- Lower school consent
In comparison to the focus group that we conducted with the year 13's, this focus group will be more organised and structured as we used our media class for the last one. Our letters of consent with headed paper hadn't been created by this point and so I had to make one myself to ensure that the class were comfortable to take part in our discussion to help us with our research.
Our letters of consent are now ready and so we will use these to ensure that the year 10 and 11 students that we will do our focus group will be happy to take part and have the session filmed to be put on YouTube and onto our research blogs. The letters of consent now look very professional and each student that takes part can have their own letter to sign instead of everybody signing the same sheet as we did with the year 13 group. Once these letters have been signed, we can begin the focus group with the year 10 and 11's and use their ideas and preferences to go towards our research for the production of our music video.
Wednesday, 21 October 2015
Focus Group- Year 13 Consent and syncing
In today's lesson, Beth, Eboni and I carried out a focus group with our media class of whom fall into the preferred age range of our genre of music which is from 15-25. In order to carry this out, Eboni created a power point to aid our questions and give the audience an idea about our genre. Together, we asked questions that we could use information for with our research and planning to produce the best piece possible. Before we started however, we needed consent from the class with permission that they were willing to take part in the focus group to help us. Thankfully, the whole class signed the form that I had created myself and we were able to go ahead with the session.
The session was filmed on an iPad and so we needed permission for this to happen which we had gained from the class. Once we had finished the questions, the actual video lasted for around 23 minutes which was far too long to post onto our blogs and so for this to happen, we needed to sync the video to the Apple Macs so that we eventually edit out anything that we didn't need. To do this, my whole group stayed behind after school to sync the footage onto the Apple Macs so that we could begin editing as soon as possible.
Monday, 19 October 2015
Music Video analysis- Chris Brown
We have decided upon genre for the creation of our music video and we have chosen RnB. I can now analyse different texts from this genre to look at conventions as well as the differences between videos within RnB.
Chris Brown ft Tyga- Ayo
This video is typical of the RnB genre as it focussed very much on the representation of wealth. Artists are often arrogant about their wealth and this crane shot proves this showing Chris Brown on a golden sofa in a pool of money. This portrays a feeling of royalty and is a perfect symbol of wealth to prove that he is better and more famous than similar artists. It connotes the idea that he is far superior and many people will aspire to have this lifestyle.
Here, a mid shot is used of Chris Brown as he raps to his song in a more performance based section of the video. He is showing himself rapping to show the audience what they can expect if they were to go to a live show. It shows that RnB videos can have performance elements with a modernised background rather than just narrative or a concept of money or success. We instantly recognise his iconography with the cap, jewellry and sunglasses.
A long shot of a man on a motorbike is shown here and this vehicle is often use as a symbol of masculinity as it is used in various RnB videos in Ne-yo's 'Closer' for example. It is a sign of wealth and success but also romance as a man can whisk away a women on the motorbike and take them to a better future. Females are attracted to these men and their motorbike due to the opportunities they see as they are represented as alpha males taking part in these activities.
Chris Brown ft Tyga- Ayo
This video is typical of the RnB genre as it focussed very much on the representation of wealth. Artists are often arrogant about their wealth and this crane shot proves this showing Chris Brown on a golden sofa in a pool of money. This portrays a feeling of royalty and is a perfect symbol of wealth to prove that he is better and more famous than similar artists. It connotes the idea that he is far superior and many people will aspire to have this lifestyle.
More conventions are evident here as many RnB videos feature a woman or women which the males of the video use to symbolise their success. Typically, she wears very little clothing and conveys a very sexual feeling which is commonly created within music videos from this genre. A sense of romance is created between Chris Brown and the women that features as she walks around the house.
Here, a mid shot is used of Chris Brown as he raps to his song in a more performance based section of the video. He is showing himself rapping to show the audience what they can expect if they were to go to a live show. It shows that RnB videos can have performance elements with a modernised background rather than just narrative or a concept of money or success. We instantly recognise his iconography with the cap, jewellry and sunglasses.
A long shot of a man on a motorbike is shown here and this vehicle is often use as a symbol of masculinity as it is used in various RnB videos in Ne-yo's 'Closer' for example. It is a sign of wealth and success but also romance as a man can whisk away a women on the motorbike and take them to a better future. Females are attracted to these men and their motorbike due to the opportunities they see as they are represented as alpha males taking part in these activities.
Subscribe to:
Posts (Atom)